According to Google, over 94 percent of consumers in NYC search the internet before they buy a new product or service. What does that mean? More and more consumers are moving from traditional advertising to digital advertising.

The internet has provided them a convenient way to search and buy products and services anywhere they are, including in the comfort of their homes. So, if you’re running a construction company in NYC, it’s important that you have a business website to take advantage of new online customers.

However, creating your NYC construction company website is not enough if you’re looking to make sales. You have to ensure that customers are able to find your website when they search with their keywords. That means it should appear on top of search engine results.

The most effective way to ensure your construction company website appears on top of NYC SEO search results is to optimize it for SEO?

What is NYC SEO for Local Listing?

SEO stands for Search Engine Optimization. It’s the practice of driving seo traffic to your NYC construction website using search engines, such as Google, Yahoo, and Bing. That means when a potential customer types their keyword in the search engine box, a list of websites that are relevant to what they are looking for comes up.

Statistics show that more than 94 percent of customers who search for products and services online only click on the first 3 websites on the first page of search engines.

That means if your construction website is not optimized for SEO, it won’t appear on the first page of NYC local search engine results. And that means potential customers will not be able to find your website in NYC, which means you’ll be losing out on traffic and sales every day.

Ways that SEO can help your construction company prosper in NYC:

1. Increases traffic to your NYC construction company website via Organic Local SEO

Traffic is the currency in the online world in NYC. Traffic is the number of people who visit your business website through search engines. The more traffic you get, the higher the possibilities of customers buying your products and services. SEO can help you drive a ton of traffic to your construction company website. There are 3 elements of SEO that can help increase traffic to your construction company website: Content, keywords, and backlinks.

Content is the number one search engine ranking factor. That’s because Google, in particular, prioritizes user experience when ranking websites. Therefore, websites that provide high-quality and useful content to customers get higher rankings. So, if your Construction Company website has useful content, it will rank high on Google, and that means more traffic to your website.

Keywords are important for traffic generation because they tell search engines what your website is all about. And so, when potential customers search with those keywords, your website comes up on top of their search results. It’s, therefore, important to include keywords in your content, specifically in your title, body, met descriptions and header tags.

Backlinks are also important for traffic generation. Search engines algorithmically judge the usefulness of a website by the company it keeps. Therefore, search engines will rank your construction company website based on the number and kind of websites linking back to it. If many authority websites in your niche link back to your construction company website, your search engine rankings will increase, and that means more traffic to your website in NYC.

2. Increases the visibility of your construction company website in NYC via Search Engines

Traffic and visibility go hand in hand. The more traffic you get, the more visible your construction website becomes in NYC. Like the Google stats show, websites that appear on top of search engine results get the most attention. That means many customers will visit your website via your seo efforts to check out the products or services you offer.

Case in point: If you set up your restaurant in a busy area from NYC, you’ll get a lot of customers walking into your establishment. On the other hand, if you set up your restaurant in a remote area, you’ll get fewer customers walking into your establishment.

You can take advantage of the three SEO techniques discussed above (Content, keywords, and backlinks) to increase the visibility of your construction company website in NYC.

3. SEO ranking increases the credibility of your construction company website in NYC

The online world is not the safest place to buy products and services in NYC. It’s filled with scammers and hackers who prey on unsuspecting customers. These scammers and hackers have even set up websites to sell fake products and services or harness customers’ sensitive data, like financial information. Google doesn’t rank such websites, and therefore it’s almost impossible for them to appear on the first page of search results. In fact, Google takes into account the relevance, value and the number of links originating from authority websites to determine the rank and credibility of any website.

Google values links that come from NYC authoritative websites in the same niche than those originating from other niches. That means if your website is in the construction niche, and it gets links from websites and blogs in the construction niche, your credibility along with your seo rankings will increase. Links from other sources other than the construction niche are considered fraud because Google thinks they originate from link farms. In short, websites with higher credibility rank high on search engines and hence more customers and sales.

4. SEO Helps you gain customer insights from NYC

Reaching your local customers from NYC is the hallmark of any good SEO strategy. But in order to reach them and convince them to buy, you must understand them first.

Understanding them means learning about the problems they want to solve. When you learn their problems, you can generate or adjust your content, and products or services to solve those problems.

5. Save your construction company in NYC extraordinary marketing costs with SEO

Let’s face; it’s expensive to advertise your business on television and radio in NYC. And if you’re are a new construction company, you may not be able to afford it. SEO has enabled just about any business to reach customers cost-effectively or without paying a dime.

That’s because you’re not taxed to advertise your business online. SEO is the best strategy to market your business online. And the good thing is that you don’t need to hire an NYC SEO expert to optimize your website for rankings. You can do it yourself.

Conclusion

While building a website for your construction company is a smart move in NYC, it won’t be able to bring traffic and generate sales. Customers must be able to find it first.

And considering that there are many construction companies online now in NYC, the challenge can be almost insurmountable.

SEO is the most effective strategy to ensure customers find your construction company in NYC via organic SEO when they search with their keywords online.